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adidas TV Spot, 'Create Positivity' Featuring Joel Embiid, Song by Kid Cudi

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Competition sometimes breeds negativity. From constant sports commentary about winning and losing to smaller team squabbles, it can be hard to change the dialogue, but adidas aims to do just that. Instead of letting the online dislikes and mean comments affect them, teams are supporting and encouraging each other, accepting people and celebrating everything that makes people different. Adidas provides Kid Cudi's positive song "Surfin'" as a touchstone. From soccer to football, players and professional athletes like Dak Prescott, Candace Parker and Kris Bryant pick up the tune, capturing videos of themselves and their teams focusing on creating positivity. Adidas encourages every athlete to "surf their own wave" and change the message.

Published
July 12, 2017
Advertiser
adidas
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Tagline
“Here to Create”
Songs - Add
Surfin' - Kid Cudi Featuring Pharrell Williams
Mood
Active
Actors - Add
Candace Parker , Carlos Correa , Dak Prescott , DeAndre Hopkins , Joel Embiid , Kris Bryant , Robbie Rogers
Agency
72andSunny ... Creative Agency

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