During Super Bowl LII, Hyundai turned metal detectors into "hope detectors." With that, several people were escorted into a room where they were shown videos of people speaking about their experiences with cancer and about how every purchase of a Hyundai vehicle has contributed to childhood cancer research. The Hyundai owners were then given an even bigger and more emotional surprise as they were greeted in person by the people who were speaking in the videos. Hyundai emphasizes that hope is its greatest feature.

Advertiser
Advertiser Profiles
Tagline
“Hope Comes Standard”
Music
The song was created for this commercial
Mood
Emotional
Events & Venues
Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium
Actors - Add
None have been identified for this spot
Production
Evan Prosofskey ... Director of Photography, John X. Carey ... Director, Sara D’Alessio ... Producer, SueEllen Clair ... Producer
Agency
Innocean USA (Creative Agency), Steam / Anonymous Content (Production Company)

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