Google shares a major theme in web searches during 2017: how. Questions like "how do wildfires start," "how far can North Korean missiles go," and "how many refugees are in the world" highlighted people's desire to understand how world events happen and what the future might hold. What followed were questions about how to get involved, how to help others and how to change things for the better. Moving into 2018, Google's message is "Search on."

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“Search On.”
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Mullen (Agency), 72andSunny (Creative Agency), Essence (Digital Agency), Essence (Media Agency)

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