Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
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Impressions
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About Nike Alpha Menace TV Commercial, 'Skates' Featuring Russell Wilson

When Seattle Seahawks quarterback Russell Wilson laces up Nike's Alpha Menace cleats and takes the field against the San Franciso 49ers, the game quickly takes a turn. Disco lights flash and the smooth groove of Vaughan Mason & Crew's "Bounce, Rock, Skate, Roll" drowns out the roaring crowd. A sudden change in footwear has the opposing players slipping and sliding across the field on roller skates while Wilson flawlessly dips and dodges between the flustered football players and runs for a touchdown.

Advertiser
Advertiser Profiles
Tagline
“Make 'Em Miss”
Mood
Active
Production
Hiro Murai ... Director
Agency
Wieden+Kennedy Portland (Creative Agency), Doomsday Entertainment (Production Company)

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