When Seattle Seahawks quarterback Russell Wilson laces up Nike's Alpha Menace cleats and takes the field against the San Franciso 49ers, the game quickly takes a turn. Disco lights flash and the smooth groove of Vaughan Mason & Crew's "Bounce, Rock, Skate, Roll" drowns out the roaring crowd. A sudden change in footwear has the opposing players slipping and sliding across the field on roller skates while Wilson flawlessly dips and dodges between the flustered football players and runs for a touchdown.

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Advertiser Profiles
Tagline
“Make 'Em Miss”
Mood
Active
Production
Hiro Murai ... Director
Agency
Wieden+Kennedy Portland (Creative Agency), Doomsday Entertainment (Production Company)

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