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Busch Beer TV Commercial, 'Cool'

When the rugged spokesperson of Busch Beer asks a fisherman by the river what he's best known for, the man calmly responds that he's cool under pressure and stands unmoved as a fish hook pierces his ear. The Busch man cracks open a beer can in disbelief. Busch Beer knows it's cool, too -- in the crisp, cold refreshment kind of way.

Busch Beer
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Busch Beer, Busch Beer Busch Light
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Actors - Add
Christopher Boyer ... Cool under pressure fisherman, Gerald Downey ... Busch Guy
Deutsch New York ... Creative Agency
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