Arla Cream Cheese asks nine-year-old Johnny what he thinks Xanthan is, and he animates his response. He believes Xanthan to be a three-eyed, hook-tentacled alien with a giant army who loves to conquer planets alongside his no-eared dog. Though the story is colorful, the truth is that Xanthan is an additive found in some cream cheeses. Johnny's mom brings him a bagel topped with Arla's schmear, which does not contain the ingredient.

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