According to Ford, its 2018 F-150 doesn't just raise the bar -- it is the bar. When Dave decides to take his family out for a non-white-knuckle weekend adventure at the lake, he relies on the vehicle's "brainiac smart" blind spot information system and trailer coverage to make sure everything goes smoothly. Ford believes these are some of the reasons its F-series has been America's best-selling truck for the 41 years.

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Tagline
“Built Ford Tough”
Songs - Add
None have been identified for this spot
Mood
Active
Actors - Add
Denis Leary ... Voice Over), Steve Sobel ... Dave (guy in blue jacket)
Production
Dan Mindel ... Director of Photography, Geno Imbriale ... Producer, Kelly Christiansen ... Producer, Paul Trillo ... Director
Agency
GTB (Media Agency), Big Block (Production Company)

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