Burger King reveals Kevin "Baby Slice" Ferguson Jr.'s intense journey to Bellator MMA. When the fighter reaches the top of a snowy flight of stairs and enters an undisclosed Bellator training location, he asks for help from none other than The Burger King. The two spar in candle-lit rooms with The King taking breaks to slurp from a Burger King cup. When Kevin asks if he's ready, he gets a thumbs up from The King before donning a royal robe and crown.

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Horizon Media, Inc. (Agency), Pitch (Creative Agency), Code and Theory (Digital Agency), Horizon Media, Inc. (Media Agency)
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