Just in time for April Fools' Day, Lexus announces a breakthrough in car buying called Genetic Select. In partnership with 23andMe, the automaker has developed a way to pair car buyers with the perfect vehicle for their genes using DNA matching. Personalized features may include but are not limited to: prescription windshields, left-handed steering wheels and headrests for those with oversized heads. The best part? Drivers can start the vehicle using only their tongue.

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“Experience Amazing”
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None have been identified for this spot
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Funny
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Minnie Driver ... Voice Over)
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Team One (Agency), Team One (Media Agency)

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