Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Lexus TV Commercial, 'Genetic Select' [T1]

Just in time for April Fools' Day, Lexus announces a breakthrough in car buying called Genetic Select. In partnership with 23andMe, the automaker has developed a way to pair car buyers with the perfect vehicle for their genes using DNA matching. Personalized features may include but are not limited to: prescription windshields, left-handed steering wheels and headrests for those with oversized heads. The best part? Drivers can start the vehicle using only their tongue.

Advertiser
Advertiser Profiles
Tagline
“Experience Amazing”
Songs - Add
Mood
Funny
Actors - Add
Minnie Driver ... Voice Over)
Agency
Team One (Agency)

More Lexus Commercials

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