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Lexus TV Spot, 'Genetic Select' [T1]

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Just in time for April Fools' Day, Lexus announces a breakthrough in car buying called Genetic Select. In partnership with 23andMe, the automaker has developed a way to pair car buyers with the perfect vehicle for their genes using DNA matching. Personalized features may include but are not limited to: prescription windshields, left-handed steering wheels and headrests for those with oversized heads. The best part? Drivers can start the vehicle using only their tongue.

Published: April 01, 2018

Advertiser: Lexus

Advertiser Profiles: Facebook, Twitter, YouTube

Tagline: “Experience Amazing”

Songs: None have been identified for this spot

Ad URL: http://www.lexus.com/geneticselect

Mood: Funny

Actors - Add: Haley Halter ... Driver, Minnie Driver ... Voice Over

Agency: Team One ... Media Agency

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