Gildan agrees that taking after your dad is great when it comes to hard work and taking pride in a job well done -- but taking after his underwear choice is not. Instead of wearing your dad's underwear, Gildan suggests its Stretch boxer briefs, designed for life in the 21st century. Step into your own, Gildan urges, as a man puts on his Stretch boxer briefs and starts skimming debris from his fish tank, just like a dad.

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Tagline
“The Next Generation of Underwear”
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Active
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Kelly, Scott & Madison, Inc. (Media Agency)
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