Cole, a member of Johnsonville's production support team, takes us back in time with his 1970s game show-inspired commercial pitch for Johnsonville Sausage. The scene unfolds on the set of "Guess the Price of That Food," a "Price Is Right" spin-off where contestants must guess the price of Johnsonville Sausage. With a pricey bid of $450, contestant No. 1 has the closest guess, winning him a sleek speed boat. Unsatisfied with his win, the contestant refuses the boat and asks for the sausage instead. The game ends with an unexpected twist -- the host tells him that the boat is actually filled with none other than Johnsonville Smoked Sausage, prompting the audience to go crazy and the contestant to cry tears of joy.