For these kids, play is the most fun thing in the whole universe but it's being taken away and replaced by after-school practice and lessons and it's limited by household rules. While one kid in the meeting brings up that he's allowed to eat grilled cheese in the bathtub, they agree it doesn't make up for the limitations on their creativity. The leader declares play isn't over until kids say it's over and then shouts over everyone's cheers, "Today we play!"

Advertiser
Advertiser Profiles
Tagline
“Today We Play”
Songs - Add
None have been identified for this spot
Mood
Active
Actors - Add
None have been identified for this spot
Characters

More Toys R Us Commercials
Related Commercials

Unlock These Metrics

Free 10 days of access on all ads

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top