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Toys R Us TV Spot, 'We're on a Mission'

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For these kids, play is the most fun thing in the whole universe but it's being taken away and replaced by after-school practice and lessons and it's limited by household rules. While one kid in the meeting brings up that he's allowed to eat grilled cheese in the bathtub, they agree it doesn't make up for the limitations on their creativity. The leader declares play isn't over until kids say it's over and then shouts over everyone's cheers, "Today we play!"

September 28, 2017
Toys R Us
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“Today We Play”
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