Media Measurement
Data is based on life of ad, unless indicated otherwise

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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
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TV Impressions
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Local
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Toys R Us TV Commercial, 'We're on a Mission'

For these kids, play is the most fun thing in the whole universe but it's being taken away and replaced by after-school practice and lessons and it's limited by household rules. While one kid in the meeting brings up that he's allowed to eat grilled cheese in the bathtub, they agree it doesn't make up for the limitations on their creativity. The leader declares play isn't over until kids say it's over and then shouts over everyone's cheers, "Today we play!"

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“Today We Play”
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