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Est. Spend

Attention & Performance Analytics
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Attention Score
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Media Measurement
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National Airings
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Last Airing
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TV Impressions
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Local
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Attention & Performance Analytics
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Social Impressions
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Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
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About Truth TV Commercial, 'Worth More: Struggling Communities' Featuring Jon Pardi

Truth announces that the majority of smokers are from lower-income communities. Tobacco companies target young adults who are described as less educated with nothing to look forward to, but musician Jon Pardi encourages them not to let a company determine how they see themselves. According to Imagine Dragons singer, Dan Reynolds, purposely looking for people who are in a tough spot is as low as it gets. Truth declares that hardworking communities deserve a future free form big tobacco.

Advertiser
Advertiser Profiles
Tagline
“Finish It”
Songs - Add
Mood
Active
Agency
72andSunny (Creative Agency), MediaCom (Media Agency)

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