Truth announces that the majority of smokers are from lower-income communities. Tobacco companies target young adults who are described as less educated with nothing to look forward to, but musician Jon Pardi encourages them not to let a company determine how they see themselves. According to Imagine Dragons singer, Dan Reynolds, purposely looking for people who are in a tough spot is as low as it gets. Truth declares that hardworking communities deserve a future free form big tobacco.

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Tagline
“Finish It”
Songs - Add
None have been identified for this spot
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Active
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72andSunny (Creative Agency), MediaCom (Media Agency)

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