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Truth TV Spot, 'Worth More: Struggling Communities' Featuring Jon Pardi

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Truth announces that the majority of smokers are from lower-income communities. Tobacco companies target young adults who are described as less educated with nothing to look forward to, but musician Jon Pardi encourages them not to let a company determine how they see themselves. According to Imagine Dragons singer, Dan Reynolds, purposely looking for people who are in a tough spot is as low as it gets. Truth declares that hardworking communities deserve a future free form big tobacco.

January 28, 2018
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Dan Reynolds , Imagine Dragons , Jon Pardi
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