Johnsonville gives its own people the chance to write the slogan for the limited edition Firecracker Brats. It's Jeff's turn to come up with something that speaks for this spicy sausage and with a spark of inspiration this team leader lays it out on the table: "Light One and Stand Back."

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Tagline
“Light One and Stand Back”
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Active
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Agency
Cramer-Krasselt (Agency), Droga5 (Creative Agency), Droga5 (Digital Agency)
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