From the moment he drives up to the field, New England Patriots quarterback Tom Brady is all business. To handle his calls, and his tunes, he uses BeatsX. While listening to "DNA." by Kendrick Lamar and walking through the empty stadium, Brady converses about game strategies, Miami and his daughter. As he tosses a football, Beats by Dre asserts that its BeatsX wireless earbuds are "built for bosses."