One man spends his money on workout equipment (no doubt related to his New Year's resolutions) while his neighbor shopped GMC's Season to Upgrade promotion and got a deal on a 2018 GMC Sierra 1500. In response to his neighbor's one-upmanship, he responds, "That's nice ... if you're into that kind of thing" after seeing the shiny new truck on the driveway across the street. During the promotion, customers can take advantage of special values toward the purchase of a 2018 Sierra 1500 Crew Cab 4x4 With SLT Premium Plus Package.

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Season to Upgrade (expires: 01/31/2018)
Tagline
“We Are Professional Grade”
Songs - Add
None have been identified for this spot
Mood
Funny
Events & Venues
New Year's Day Dec 31, 2017 - Jan 1, 2018
Actors - Add
Brad Abrell ... Jerry, Will Arnett ... Voice Over)
Agency
Engage M-1 (Creative Agency), Carat (Media Agency)
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