Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About GEICO TV Commercial, 'Lighten Up'

A festive homeowner putting up Christmas lights during the night can't help but shout across the street to brag about switching to GEICO and saving more. His neighbor, who is also decorating, seems unamused, but the man continues to talk about his GEICO savings as the lights and decor multiply at an alarming rate in his yard. His holiday lighting becomes so profuse that an astronaut is blinded by the brightness as he floats through outer space.

Advertiser
Advertiser Profiles
Tagline
“Expect Great Savings and a Whole Lot More”
Songs - Add
Mood
Funny
Events & Venues
2017 Holidays Dec 12, 2017 - Jan 1, 2018
Actors - Add
Rolando Boyce ... Man across the street
Characters
Agency
The Martin Agency Inc. (Agency)

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