Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Merrick Backcountry TV Commercial, 'Wolf-Tested'

Merrick's Backcountry Raw Infused recipes are made from freeze-dried raw meat and based on an ancestral canine diet, so the company decided to test it out on dogs' wild ancestors: wolves. After setting up a bowl of regular dog food and a bowl of Merrick Backcountry in the woods, Merrick's night-vision cameras caught a pack of wolves ignoring the regular food and cleaning out the Merrick bowl.

Advertiser Profiles
Tagline
“The Best Dog Ever Deserves Merrick.”
Songs - Add
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