Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Progressive Snapshot TV Commercial, 'The Turns We Take' Featuring Susan Lucci
In this soap opera parody, Progressive spokeswoman Flo interrupts a couple's argument over comas and amnesia to inform them that Progressive's Snapshot program rewards good drivers with big discounts on car insurance. All three then turn to see soap legend Susan Lucci descend the stairs in a flashy red gown after waking from her coma, which was really just a nap.
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