This engineer is carefully loading an Acura MDX with crash-test dummies that bear a striking resemblance to his own family. He buckles each one of them in, adjusting their seats and bodies to best protect them in the event of a collision. After closing the door, the driver is revealed to be the engineer himself. With a slight hesitation and the hope that all his family members will be safe after the test, he presses the button that accelerates the SUV straight into a wall. For the engineers and scientists that work at Acura, safety is paramount and saving lives is a personal matter. It's also the reason Acura has been awarded with the NHTSA 5-Star Overall Vehicle Score across its lineup of vehicles.

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“Precision Crafted Performance”
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Emotional
Actors - Add
John Churchill ... Engineer/Dad, Lulu Wilson ... daughter, Rachel Perry ... Mom
Agency
Mullen (Agency), MullenLowe (Creative Agency), MediaVest (Media Agency)

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