Media Measurement
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
First Airing
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Creatives
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National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
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Industry Share of Voice - past 2 weeks
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About Acura MDX TV Commercial, 'The Test'
This engineer is carefully loading an Acura MDX with crash-test dummies that bear a striking resemblance to his own family. He buckles each one of them in, adjusting their seats and bodies to best protect them in the event of a collision. After closing the door, the driver is revealed to be the engineer himself. With a slight hesitation and the hope that all his family members will be safe after the test, he presses the button that accelerates the SUV straight into a wall. For the engineers and scientists that work at Acura, safety is paramount and saving lives is a personal matter. It's also the reason Acura has been awarded with the NHTSA 5-Star Overall Vehicle Score across its lineup of vehicles.
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Tagline
“Precision Crafted Performance”
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Emotional
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Agency
Mullen (Agency), MullenLowe (Creative Agency), MediaVest (Media Agency)
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