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Red Lobster Director of Protein Procurement Skip Frisz discusses the restaurant chain's efforts to know where its product comes from and ensure sustainability. Lobster fisherman Heather Thompson says that by practicing sustainable fishing methods, she hopes that future generations will be able to catch lobsters too. A vital practice in protecting the existing lobster population is to throw egg-carrying female lobsters back into the water after catching them.

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Advertiser Profiles
Tagline
“Traceable. Sustainable. Responsible.”
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Active
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Grey Global Group Inc. (Agency), Publicis (Creative Agency), Publicis (Digital Agency), Spark SMG (Media Agency)

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