Michael and his wife were saving for a house but then decided that their money would be better spent on helping inner-city kids in their neighborhood. So, they started a youth football league. Michael says he hopes that the sport can shape the children's lives in the same way it's shaped his. To show people that money means more than dollars and cents, Ally Bank contributed to Michael's cause, which he describes as "a blessing."

Advertiser
Advertiser Profiles
Tagline
“Do It Right”
Songs - Add
None have been identified for this spot
Mood
Emotional
Actors - Add
None have been identified for this spot
Agency
Grey NY (Creative Agency), R/GA (Digital Agency), MediaCom (Media Agency)

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