Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About DURACELL TV Commercial, 'Toy'

A father contemplates whether or not he needs DURACELL batteries for his son's favorite toy robot. Maybe he could trust that his son would find other ways to occupy his time, but after imagining all the trouble the boy would get themselves into, he decides to trust DURACELL rather than chance it. In doing so, the father avoids having to deal with an accidental call to the police and a flaming toaster followed by firemen knocking down the front door to put out the fire.

Advertiser
Advertiser Profiles
Tagline
“Trust Is Power”
Music
The song was created for this commercial
Mood
Funny
Actors - Add
None have been identified for this spot
Production
Andreas Nilsson ... Director, Holly Vega ... Producer, Jay Veal ... Producer
Agency
Wieden+Kennedy New York (Creative Agency), Biscuit Filmworks (Production Company)

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