A father contemplates whether or not he needs DURACELL batteries for his son's favorite toy robot. Maybe he could trust that his son would find other ways to occupy his time, but after imagining all the trouble the boy would get themselves into, he decides to trust DURACELL rather than chance it. In doing so, the father avoids having to deal with an accidental call to the police and a flaming toaster followed by firemen knocking down the front door to put out the fire.

Advertiser
Advertiser Profiles
Tagline
“Trust Is Power”
Music
The song was created for this commercial
Mood
Funny
Actors - Add
None have been identified for this spot
Production
Andreas Nilsson ... Director, Holly Vega ... Producer, Jay Veal ... Producer
Agency
Wieden+Kennedy New York (Creative Agency), Biscuit Filmworks (Production Company)

More DURACELL Commercials
Related Commercials

Get Full Metrics On This Ad

10 days of access across the site

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top