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Coors Light TV Spot, 'The Holiday Beerman'

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After a woman burrows a Coors Light in a snowman and goes inside for the night, the once-inanimate creation shuffles over to a nearby decorative piano, knocking over the fake reindeer in his way. Setting the chilled beverage on top of the instrument, he breaks into a cover of "More Than a Feeling," lighting up the dark yard in which he sits. A choir of vintage caroler-shaped lights joins him with backup vocals and a yeti riffs on lead guitar as Coors Light reminds everyone that their chill is out there -- and its beer is made for that purpose.

December 11, 2020
Coors Light
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Coors Light
“Made to Chill”
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More Than a Feeling - Boston
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Hunter Elizabeth ... Woman grabbing beer
Snowman, Yeti
Initiative ... Agency, DDB ... Media Agency
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