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Coors Light TV Spot, 'The Holiday Beerman'

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After a woman burrows a Coors Light in a snowman and goes inside for the night, the once-inanimate creation shuffles over to a nearby decorative piano, knocking over the fake reindeer in his way. Setting the chilled beverage on top of the instrument, he breaks into a cover of "More Than a Feeling," lighting up the dark yard in which he sits. A choir of vintage caroler-shaped lights joins him with backup vocals and a yeti riffs on lead guitar as Coors Light reminds everyone that their chill is out there -- and its beer is made for that purpose.

Published
December 11, 2020
Advertiser
Coors Light
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Coors Light
Tagline
“Made to Chill”
Songs
More Than a Feeling - Boston
Mood
Funny
Events & Venues
Holidays
Actors - Add
Hunter Elizabeth ... Woman grabbing beer
Characters
Snowman, Yeti
Agency
Initiative ... Agency, DDB ... Media Agency

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