Rolex wanders down memory lane, taking a look back at golf's history. Reminiscing of the era that gave the sport Gary Player, Jack Nicklaus and Arnold Palmer, the partner of the PGA says that there are many more memories to be had with a new wave a champions. Players like Tiger Woods, Jason Day, Annika Sorenstam and Brooks Koepka are said to have ushered in an era of perpetual excellence in what Rolex calls the perfect sport.

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