Michelob ULTRA Super Bowl 2021 TV Spot, 'Happy' Featuring Serena Williams, Song by A Tribe Called Quest

The traditional idea of joy is embodied in some of the most memorable images from throughout the history of athletics: Serena Williams fist pumping a recent victory, Mia Hamm kissing her World Cup trophy, Billie Jean King's reflection beaming back at her from the surface of the Manchester Silver Challenge Tray. But what if this representation of glee is all wrong? What if Anthony Davis' fulfillment comes when he's playing chess and laughing with friends, instead of from any gold prize? What if Peyton Manning finds his bliss off the gridiron, raising a bottle and tossing darts? What if, as Michelob ULTRA proposes, "Joy is the whole game, not just the end game." During Super Bowl LV, the beer brand encourages fans to look outside the competitions and the rivalries to find the true source of happiness.