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Michelob ULTRA Super Bowl 2021 TV Commercial, 'Happy' Featuring Serena Williams, Song by A Tribe Called Quest

The traditional idea of joy is embodied in some of the most memorable images from throughout the history of athletics: Serena Williams fist pumping a recent victory, Mia Hamm kissing her World Cup trophy, Billie Jean King's reflection beaming back at her from the surface of the Manchester Silver Challenge Tray. But what if this representation of glee is all wrong? What if Anthony Davis' fulfillment comes when he's playing chess and laughing with friends, instead of from any gold prize? What if Peyton Manning finds his bliss off the gridiron, raising a bottle and tossing darts? What if, as Michelob ULTRA proposes, "Joy is the whole game, not just the end game." During Super Bowl LV, the beer brand encourages fans to look outside the competitions and the rivalries to find the true source of happiness.

Advertiser
Michelob
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Michelob ULTRA
Tagline
“It's Only Worth It if You Enjoy It”
Songs - Add
Can I Kick It? - A Tribe Called Quest
Mood
Emotional
Actors - Add
Alex Morgan , Anthony Davis , Arnold Palmer , Billie Jean King , Brooks Koepka , Jimmy Butler , Mia Hamm , Peyton Manning , Serena Williams , Usain Bolt , Willie Mays , Wilt Chamberlain
Agency
Wieden+Kennedy ... Media Agency
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