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Target TV Commercial, 'This Easter Plan a New Twist on Traditions'

This spring season, Target encourages shoppers to "share a little surprise," whether it's putting a new twist on traditional Easter treats or making the hunt for Easter eggs involve a bit more "hop." From baskets and egg-decorating kits to candy and toys, the store proclaims that it's time for "the Eastering" to begin.

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Target Spritz 11-Inch Bamboo Easter Basket, Reese's Peanut Butter Egg, Nintendo Super Mario 3D World, Mattel Games Uno, Lindt Easter Milk Chocolate Gold Bunny, Jakks Pacific Disney's Raya and the Last Dragon Raya Warrior Doll, LEGO BrickHeadz The Mandalorian & The Child Building Kit
“Let the Eastering Begin”
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Bunnies, Chicks, Dogs
Deutsch, Inc. ... Agency, AKQA ... Creative Agency, AKQA ... Digital Agency, Essence ... Media Agency
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