Under Armour TV Spot, 'Auburn Tigers'

The Auburn Tigers women's basketball team and men's football team are hyping up one of their teammates in the locker room --each player takes a weight and begins to squat, the cheers of their teammates pushing them forward. For every squat and every drop of sweat, Under Armour aims to give athletes the power to do their best --shown in the raucous cheers as each athlete successfully finishes their set. The clothing brand declares that the only way is through; through the pain and through the adversity.