When a guy chews a piece of Trident Vibes Peppermint Wave gum, he suddenly turns into an animated character. As he experiences the gum, starting with the crystal coating, which changes to smooth gum that includes bursts of peppermint, he moves from one cartoon form to the next, until he's back to normal.

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Advertiser Profiles
Tagline
“Bursting With a New Kind of Vibe”
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Active
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Agency
Wieden+Kennedy (Creative Agency)

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