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Trident TV Commercial, 'Courtroom Innocence'

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Trident presents a classic case of who done it. A phone starts ringing and vibrating during a courtroom session, and we see a man named Jay on the jury get this goofy grin on his face. He chose to use Trident gum and so he's hoping to prove his innocence by flashing his not-so-convincing smile at all the people staring at him -- because it seems like everyone in the court already knows who the culprit is.

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Trident Spearmint
“Cherish Your Teeth”
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Wieden+Kennedy ... Creative Agency, Spark Foundry ... Media Agency
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