Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Lunchables TV Commercial, 'Mixed Up: Hardware Store'

A boring trip to the hardware store prompts two kids to press a mysterious "mix it up" button. A jackalope and platypus appear to start the family's shopping, learn to drive a forklift and hammer out a birdhouse. Mixing up fun at a hardware store might create chaos, but Lunchables says you can create your own mixed up fun a Lunchables box with 100 percent juice.

Advertiser
Advertiser Profiles
Songs - Add
Mood
Active
Actors - Add
Victor Holstein ... Dad with hooks
Animals
Agency
Draftfcb (Agency), mcgarrybowen (Creative Agency), Starcom MediaVest Worldwide (Media Agency)
Network

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