The Chevrolet spokesperson shows off the latest Silverado to real people, not actors, and they describe it with words like "beautiful," "beefy" and "mean-looking." The spokesman claims the model is the strongest, most advanced Silverado ever. Plus it's full of surprises like the Power Up/Down Tailgate. With the push of a button, the spokesperson releases a pile of dirt into the Silverado's truck bed, showing that the model has more cargo volume than any competitor.

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Tagline
“Find New Roads”
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None have been identified for this spot
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Active
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Potsch Boyd ... Spokesperson
Agency
McCann Erickson (Agency), Commonwealth//McCann (Creative Agency), Carat (Media Agency)

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