Real people, not actors, gather at a camp in the Mojave Desert to discuss trucks. As a group of trucks comes barreling toward them, a spokesperson asks if they know what brand has the most dependable, long-lasting large pickup truck. The people begin to name brands like Ford and Ram while several of the trucks begin to peel off from the pack. Finally, only Chevrolet trucks are left and the spokesperson announces that the automaker's trucks are the most dependable on the road.

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Tagline
“Find New Roads”
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None have been identified for this spot
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Active
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Potsch Boyd ... Spokesperson
Agency
McCann Erickson (Agency), Commonwealth//McCann (Creative Agency)

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