A woman is riding the subway in the blue gloom of the underground, gently swaying with the motions of the train as everyone around her is lit up by the light of their screens. She puts her Bose Noise Cancelling Headphones 700 over her ears and uses the accurate voice control to get a screenless grasp of her agenda for the day. She emerges from the dreary subway into a brightly lit escalator filled with butterflies and sounds of violins drifting through her ears. The sounds of the city quiet as she emerges into a new world of peace and light. She looks around as those around her look down. Bose says it's beautiful up here.