Bose TV Spot, 'Hype Song: Sound Is Power' Featuring Anthony Edwards, Song by Eric B., Rakim

Anthony Edwards walks through the Arena, "Don't Sweat the Technique" pulsing through his Bise Ultra Open earbuds as he locks in. The rhythm sharpens his focus, and the arena fades as he sees himself soaring through the air, throwing down a vicious dunk. A security guard calls his name, pulling him out of his vision to tell him to have a good game. Anthony gives him a handshake and says, "Always do."