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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Creatives
Recently Aired On
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TV Impressions
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Local
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Attention & Performance Analytics
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Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Bose Noise Cancelling Headphones 700 TV Commercial, 'Haircut: Alexa' Song by Genesis Owusu

When a man puts on his Bose Noise Cancelling Headphones 700, the noise of the bustling street around him goes silent. While Amazon's Alexa reads his schedule for the day and plays music, he is free to look around at the sea of smartphone-obsessed people surrounding him. With the voice assistant's mention of a haircut appointment, the man begins to notice how everyone's hairstyle seems inspired by their environment, whether they're sporting a topiary-like bowl cut or a dog-eared shag. After spotting his own stylized doppelganger, he asks Alexa for tips on how to get shiny hair.

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Tagline
“It's Beautiful up Here”
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Active
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