A young girl looks out with anxiety on the field that is hosting the 2019 Women's World Cup, but her fears are eased when Lieke Martens takes her hand as they take to the turf. Throughout the game, the girl runs along with Lieke in the middle of the action with players from Nigeria, Australia and the Netherlands. Her opportunity to shine as she kicks the ball results in a boost of confidence -- so much so that she looks up to Lieke and repeats the question Lieke asked her: "Are you ready?" Nike uses this dramatization to remind girls that they should never change their dreams but rather dream further in order to change the world.

Advertiser
Advertiser Profiles
Tagline
“Just Do It”
Mood
Active
Production
François Rousselet ... Director, Matias Boucard ... Director of Photography
Agency
Wieden + Kennedy Portland (Creative Agency), Prettybird (Production Company)

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