Super Emma works day and night to rescue her stuffed animals from peril. She also practically sleeps in her cape, and her sensitive skin makes it extra important that the fabric is soft and gentle. That, says her father, is why the family switched to Tide Free & Gentle, which he says cleans the floor with the other free and clear detergents on the market. Now, Emma can focus on saving the world (even if Dad needs to hold the fan)!

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Nora Murphy ... Girl in yellow cape
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Saatchi & Saatchi (Agency), Saatchi & Saatchi (Creative Agency), Starcom MediaVest Worldwide (Media Agency)

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