Ad Block Detected

iSpot measures impressions and the performance of TV ads. As such, our content is blocked by ad blockers. Please consider disabling your ad blocker on this site to ensure the best user experience.

Continue To Site >>
iSpot has acquired Ace Metrix, enabling TV advertisers to measure both business outcomes and brand impact.      READ MORE

Busch Beer TV Commercial, 'Camo'

As the Busch spokesperson cracks open a can of the beverage while standing beside a river, he declares there is no question that the sound you hear is the sound of refreshment. When an outdoorsman poses an actual question -- whether or not camouflage actually works -- he receives his answer when a few individuals hiding nearby emerge in outfits matching their surroundings to catch a can of Busch beer thrown in their direction.

Busch Beer
Advertiser Profiles
Facebook, Twitter, YouTube
Busch Beer, Busch Beer Busch Light
“The Sound of Refreshment”
Songs - Add
None have been identified for this spot
Actors - Add
Gerald Downey ... Man in flannel
Deutsch, Inc. ... Creative Agency
View All Screenshots

Media Measurement

National Airings
First Airing
Last Airing
Recently Aired On
Est. Spend
TV Impressions
National Impressions
Local Impressions
VOD/Other Impressions

Attention & Performance Analytics

Attention Score
Industry Avg. Score
Earned Online Views
Social Impressions
Engagement Rating
Spend SOV
Impressions SOV
Engagement SOV