An enthusiastic game host tells the audience to play the BOOM! You Win Game with Shoe Carnival. He explains that customers can enter online for incredible prizes such as $10,000 cash, a laptop, and free shoes for life. Said prizes erupt from shoe boxes showcased by excited teenagers, who are all taken by surprise when the stream of new footwear out of the last box doesn't stop. The host reminds the audience enter today as he tries to dodge the sneakers that are flung across the store.