Jeep says the seat in its Gladiator isn't just for anyone. It is not for spectators, but for those who need to move and ride. The Gladitor is designed for people who need to roar through the mud and snow, people who need to pull ahead and people who face storms head-on. If you're not willing to get down in the dirt to rise above the rest, then Jeep says this truck just isn't for you. However, if you're willing to jump into the fray, then maybe this seat is reserved for you.

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“There's Only One”
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DDB Chicago (Agency), SapientNitro (Digital Agency), Starcom (Media Agency)

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