It's 750 B.C. and a pair of Vikings are sitting out in the frozen Nordic tundra. They are discussing the new sled one of them just bought. He likes it ok, but he feels weird about the whole thing; after all, he doesn't really know a lot about sleds or what they should cost. When his friend inquires about the price, he shudders, commenting that seven pelts is much too high for a sled of that size. Just then, another Viking drives up in her new Toyota Tundra, which she purchased using Autotrader. Using information from Kelley Blue Book, Autotrader was able to compare prices for her to find her the best deal. What a time to be alive!