NFL App TV Spot, 'Free Phone Football: New Parents'

As he holds one sleeping newborn, a father of twins walks in to the nursery and sees his wife gingerly cradling the second baby in one arm while grasping her phone in the other. He whispers to ask her what she's watching and she quietly replies that the NFL app has news, highlights and live games streaming on your phone for free, calling the service "free phone football." The alliteration sticks, and while still trying to not wake the sleeping infants, the couple volleys the phrase back and forth, each time with more intensity until the husband gives up, a bit terrified by his wife.