Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About AT&T Wireless TV Commercial, 'Joe the Toe' Featuring Kevin Negandhi

ESPN's Kevin Negandhi interviews fictional OKU football player Joe "The Toe" Tosin as the team warms up for their next big game. Joe confidently answers questions with vague answers, like saying the other team is "pretty good" and that his strategy to win is simply "lots of punts." This is the approach that wins OKU the game once in a while. AT&T claims that whether it's your star player or your wireless network, being just OK is not OK.

Advertiser
Advertiser Profiles
Tagline
“More for Your Thing, That's Our Thing”
Songs - Add
Mood
Funny
Actors - Add
Kevin Negandhi ... Himself
Agency
Omnicom Group Inc. (Agency), BBDO (Creative Agency), BBDO Worldwide (Digital Agency), Hearts & Science (Media Agency)
Network

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