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Bojangles' Pimento Cheese TV Commercial, 'Pimento Cheese Is Back'

Bojangles announces the return of its pimento cheese sauce, insisting that, in the South, it might as well be its own food group. The restaurant encourages the whole family to spread it thick, pour it on, stir it in or dip it good. With four ways to enjoy, the recommended daily serving for the cheese sauce just became "yes."

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Bojangles Country Ham Biscuit, Bojangles Cajun Filet Biscuit with Pimento Cheese, Bojangles Macaroni ‘n Cheese, Bojangles Pimento Cheese Fries, Bojangles Cajun Filet Sandwich, Bojangles Chicken Supremes Snack
“It's Bo Time!”
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EP+Co. ... Agency
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