A grocery store clerk wipes down his counter with Clean-Up Cleaner + Bleach between each customer. A mother and her daughter step up to the register, and the clerk smiles behind his mask as the baby curiously reaches out to him. Although small interactions like this are fleeting, the clerk can rest assured that Clorox helps him protect the lives of every customer that comes through his store, no matter how little they are. Clorox encourages you to trust its brand for the things in life that really matter.

Advertiser
Advertiser Profiles
Tagline
“When It Really Matters, Trust Clorox”
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Emotional
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Agency
OMD (Agency), AKQA (Media Agency)

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