Progressive knows that most people are aware of it -- its ads have induced laughter, surprise and sometimes even annoyance. The insurer says it has done all of this with one thing in mind: to protect the things you love -- and if it can't offer you the best price, it says it'll help you find a better one, even if it's with a different insurer. Progressive says it has done things this way for the past 80 year and tells potential customers that that will always be the case.

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