While 2020 has been difficult, Wells Fargo believes that this moment can be used to rethink the future. The bank is using some of its locations as drive-up food banks in an effort to provide 50 million meals for food-insecure families. Additionally, it has donated $400 million in Paycheck Protection Program processing fees to support non-profits that are helping small businesses, and it has set aside $1 billion to help end the housing affordability crisis. Wells Fargo says the unthinkable has happened, but now it is time to rethink how to make a difference.

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BBDO West (Creative Agency), OMD West (Media Agency)

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