As a teenager dressed as a smartphone hands out fliers advertising a phone repair service, a voice tells him that Liberty Mutual will customize his car insurance, so he only pays for what he needs. As the teenager uses his smartphone costume to get a quote, he's suddenly hit by a splash of water, which damages his smartphone costume. In order to salvage the smartphone costume, he jumps into a huge plastic bag labeled "rice." You're invited to customized your car insurance with Liberty Mutual.

Advertiser
Advertiser Profiles
Tagline
“Only Pay For What You Need”
Songs - Add
None have been identified for this spot
Phone
1-800-4-LIBERTY
Mood
Funny
Actors - Add
None have been identified for this spot
Agency
Hill Holliday (Agency), Goodby, Silverstein & Partners (Creative Agency), Initiative (Media Agency)

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