PETA TV Spot, 'Forced-Swim Test'
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The forced swim test or "despair test" was created in the 1970s to measure the susceptibility of negative mood by simulating the threat of drowning for mice. PETA is encouraging viewers to message companies like Eli Lilly to stop the usage of forced swim tests.
- Published
- June 10, 2020
- Advertiser
- PETA
- Promotions
- Text "SWIM" to 73822 to tell Eli Lilly to ban the forced swim test
- Songs
- None have been identified for this spot
- Phone
- 73822
- Ad URL
- http://www.PETA.org
- Mood
- Informational
- Actors - Add
- None have been identified for this spot.
- Animals
- Mouse
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